Key Responsibilities :

• Develop and implement comprehensive & data-driven marketing strategies aligned with the school’s enrollment and growth objectives

• Conduct continuous market research and competitor analysis to identify growth opportunities and emerging market trends

• Define target audiences and develop effective communication strategies for prospective families

• Monitor marketing performance and recommend improvements based on data and insights

• Develop strategies to increase student inquiries, applications, and enrollments

• Support the admissions team in achieving enrollment targets

• Analyze enrollment funnel performance and optimize lead conversion processes

• Create campaigns to attract prospective students and families

• Ensure consistency of branding across all marketing materials and communication channels

• Manage brand awareness initiatives both online and offline

• Develop compelling messaging that highlights the school’s unique value proposition

• Collaborate with content creators and designers to develop engaging marketing materials

• Oversee digital marketing campaigns including social media, e-mail marketing, SEO, and online advertising

• Optimize digital channels to improve engagement and conversion rates

• Develop strategic partnerships with corporations, educational institutions, communities, and local organizations

• Build relationships with parents, alumni, and community stakeholders

• Represent the school at networking events, exhibitions, education fairs, and community activities

• Evaluate event effectiveness and return on investment (ROI)

• Manage marketing budgets and ensure efficient resource allocation

Qualifications :

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related discipline

• Minimum 2-3 years of proven track record in Marketing, Sales, Business Development, or Branding (Education sector experience is a plus)

• Strong understanding of Digital Marketing, Lead Generation, and Sales Funnel Management (Social Media, SEO basics, Ads basics)

• Proven experience in developing and executing successful marketing campaigns

• Strong analytical and strategic thinking, with the ability to translate data/social media insights into actionable growth plans

• Ability to plan and manage events (Project Management)

• Strong analytical and strategic thinking abilities

• Excellent communication, presentation, relationship-building and public speaking skills

• Creative, strategic thinker with strong attention to detail

• Professional fluency in English (both written and spoken) is mandatory

• Friendly, adaptable, and enjoys working in a school environment

• Portfolio or case studies of previous marketing campaigns/projects are preferred

• Having a Responsible to Life attitude