Key Responsibilities:

• Develop & implement marketing strategies aligned with business objectives

• Plan & execute integrated marketing campaigns (online and offline)

• Manage brand positioning & ensure consistency across all channels

• Create & oversee content for digital platforms (social media, website, e-mail, etc)

• Identify & establish strategic partnerships with external organizations, brands, and communities

• Build & maintain strong relationships with partners

• Negotiate collaboration terms, agreements, and sponsorships deals

• Develop joint marketing initiatives with partners to expand reach & engagement

• Plan & execute events, activations, and partnerships programs

• Collaborate with internal teams & external vendors for campaign execution

• Monitor campaign performance & optimize strategies accordingly

• Manage digital marketing channels (social media, ads, e-mail marketing, etc.)

• Track, analyze, and report marketing performance using KPIs & analytics tools

• Use insights to improve campaign effectiveness & ROI

• Conduct market research to identify trends, customer needs, and competitor activities

• Provide insights & recommendations to improve marketing strategies

Qualifications & Skills:

• Minimum Education SMA/SMK or equivalent

• Previous experience in a similar role

• Able to work independently and reliably

• Strong communication skills

• Confident and comfortable speaking to people &/ on camera

• Creative, proactive, eager to learn and updated with trends

• Basic editing skills (Canva/CapCut)

• Familiar with social media platforms and digital trends

• Fluent in English (spoken and written)

• Having a Responsible to Life attitude